Revenue & Sales Performance
Creator & Ecommerce · Northwind Consulting
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⚙️ Targets & Assumptions
— set revenue targets and margin assumptions
Monthly Revenue Target ($)
Shows attainment % on revenue KPI
Estimated COGS %
35%
Used to estimate gross profit & margin
Avg Monthly Revenue (prior baseline)
Used when prior-period data is unavailable
Revenue Overview
Total Revenue
—
Gross order value
Net Sales
—
After refunds & discounts
Total Orders
—
Transactions
Avg Order Value
—
Revenue / orders
Discount Rate
—
% of gross revenue
Refund Rate
—
% of gross revenue
Profitability & Forecast
Est. Gross Profit
—
Net sales × (1 – COGS%)
Est. Profit Margin
—
Gross profit / net sales
Revenue vs Prior Period
—
Select a year or month to compare
Discount Recapture Opportunity
—
Revenue lost to discounts this period
Revenue Trend
Monthly gross revenue vs. net sales
Total Revenue
Net Sales
Est. Gross Profit
Channel Mix
Net sales by UTM source
Order Status
Orders by financial status
Top Campaigns
Net sales by UTM campaign (top 10)
Discount Intelligence
Avg discount % by campaign — how deep are you discounting per campaign?
Channel Efficiency
Avg order value by UTM source — which channels send your highest-value buyers?